Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements - Softcover

Rutsky, Ken

  • 4.12 out of 5 stars
    16 ratings by Goodreads
 
9781683500346: Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements
Softcover
ISBN 10: 1683500342 ISBN 13: 9781683500346
Publisher: Morgan James Publishing, 2017

Synopsis

How Great Companies Capture Market Leadership

Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn't seem to care. Launching to Leading explains how and why market leaders succeed in breaking through and leading in today's crowded markets, and reveals how to apply this to your business to take you from Launching to Leading and beyond.

"synopsis" may belong to another edition of this title.

About the Author

Ken Rutsky is a B2B marketing consultant, thought leader, speaker, mentor and author focused on helping his clients achieve breakthrough and market leadership. Today, as the Founder and President of KJR Associates, Ken has implemented and honed his Breakthrough Marketing framework, with successful implementation at dozens of client companies including FireEye, Nimsoft, Sophos and others. Prior to his consulting practice, Ken spent more than 20 years in B2B marketing roles, launching the Intel Inside broadcast co-op program and the Internet’s first affiliate marketing program, Netscape Now.

From the Back Cover

There is no one roadmap to market leadership, butKen's book certainly provides a proven and powerful one; an exciting,instructional and inspiring journey from Flashmob to Parade to Movement.
- Greg Sands, Founder and Managing Partner, Costanoa Venture Capital

Launching to Leading shows you how to breakthrough and lead by:
  • Getting more AND better leads; breaking the quantity vs. quality trade-off
  • Improving key marketing and revenue metrics by 6x or more
  • Finally capturing the promised ROI from your marketing automation and content marketing investments
  • Planning and executing your journey up the market leadership success ladder;from launching and participating to leading and transforming
  • Learning from the real life success stories of B2B technology providers inSilicon Valley and other innovators like high school football coaches,airlines and even a circus

"About this title" may belong to another edition of this title.

Publisher
Morgan James Publishing
Publication date
2017
Language
English
ISBN 10 
1683500342
ISBN 13 
9781683500346
Binding
Paperback
Number of pages
180
Rating
  • 4.12 out of 5 stars
    16 ratings by Goodreads

Other Popular Editions of the Same Title

9781683500360: Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements

Featured Edition

ISBN 10:  1683500369 ISBN 13:  9781683500360
Publisher: Morgan James Publishing, 2017
Hardcover