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Synopsis
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories―intriguing, authentic, and involving narratives―apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.
Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
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About the Author
David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.
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- PublisherMorgan James Publishing
- Publication date2018
- ISBN 10 1683506111
- ISBN 13 9781683506119
- BindingPaperback
- LanguageEnglish
- Number of pages190
- Rating
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Creating Signature Stories Str
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Morgan James Publishing, 2018
ISBN 10: 1683506111
ISBN 13: 9781683506119
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Creating Signature Stories Str
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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
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ISBN 13: 9781683506119
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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
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Morgan James Publishing, 2018
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ISBN 13: 9781683506119
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Creating Signature Stories : Strategic Messaging That Energizes, Persuades and Inspires
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ISBN 10: 1683506111
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