Developer Marketing: The Essential Guide - Softcover

SlashData

Softcover

ISBN 10: 171774222X ISBN 13: 9781717742223

Publisher: Independently published, 2018

Synopsis

Check out our second edition "Developer Marketing and Relations: The Essential Guide", it's bigger, richer and a more complete guide.

Software developers are gaining increasing influence within every company they work for and work with. Engaging at C-level is no longer sufficient: the software developer is now a powerful force in decision-making.

This book is intended to be the “textbook” for those working - or starting - in developer marketing. It will teach you how to engage with developers to build a two-way relationship that is informative and empowering. The book is a timely guide to essential best practices in developer marketing, which is a nascent industry and quite unlike other areas of B2B marketing.

All profits are donated to a worthy cause, details of which can be found on the website for the book at https://sdata.me/dev-marketing-guide.

Topics covered include: running successful developer events, building and maintaining a solid community of developers, how to get the most out of email marketing, how to nurture IoT / hardware developers, how to encourage experts in your community to advocate for you and how to generate a mindset for content marketing in your organization.

This book, the first of its kind, is from leading developer marketing practitioners in some of today’s largest technology companies. It collects the insight of a generation of thought leaders within the field, sharing them to the benefit of all who are working, or planning to work, in the industry as it finally takes off. The goal is to accelerate best-in-class developer marketing, which ultimately benefits users and customers.

The authors of this book reflect a diversity of experience from those working at some of the world’s most auspicious software companies. It includes chapters by developer marketing thought leaders at Accenture, Arm, Atlassian, Facebook, Google, Microsoft, Oracle, Qualcomm, SalesForce, SAP, Unity and VMWare, and a foreword by the Head of Worldwide Developer Marketing for Amazon Web Services. The book was produced by SlashData, the company behind The Future Developer Summit, where the most prestigious technical companies in software development come together to share their insights and best practices on developer marketing. SlashData are also the the leading analyst firm in the developer economy, tracking global software developer trends via the largest, most comprehensive developer surveys worldwide. Their research helps the top technology firms understand who developers are, what tools they are using and where they’re going next.

You will find this book essential if you’re working in developer marketing and want to learn how to build your ecosystem to attract, support, and grow your developer base. You will learn the fundamentals if you are a new hire entering this domain. You will pick up new and deep insights if you are already working in developer marketing and want to advance your career. It isn’t a step-by-step guide to writing a developer marketing strategy, but instead a toolbox for you to gain the knowledge and practical understanding needed to work with your audience.

Whatever your experience, you know, or soon will know, that the developer audience is a tough one to market to, because they dislike aggressive or repetitive messaging and prefer to gain early, hands on experience with a product, making up their own minds by experimenting and talking to existing users. If you take away the insights of our contributors, and absorb their tips and best practices you will be well on the way to handling any B2B marketing role!

About this title

From the Author

During the Future Developer Summit in October 2017, we realised that developer marketing is still a very young and very fragmented industry, with pockets of best practices locked within the companies that master them. What was evident during the Summit was that we needed a medium to spread knowledge, currently held behind closed doors, to the broader audience of developer marketing practitioners based within thousands of platform companies around the world.

A question we often get at SlashData is, "Can you help us understand how Amazon, Google or Microsoft practice developer marketing" (replace names with your favorite tech brands) and it's exactly what this book aims to accomplish. In fact, it is written by the leading practitioners themselves.

The vision behind the book has been both simple and powerful; become the standard textbook that every new recruit into developer marketing reads to immerse themselves into this brave new world. A book whose influence may extend well beyond the field of developer marketing, given that developers are the most marketing-averse audience out there, it could become a toolset for B2B marketers in many more industries.

As the influence of developers continues to grow, we believe in a near future where most technology companies will need to get up to speed with developer marketing, and build departments of people that understand and value developers, in much the same way that IT departments have become standard in most companies today, but were a rarity 20 years ago.

We brainstormed the book concept at the 2017 Future Developer Summit event, and invited leading practitioners from the best companies in the field to contribute to this Essential Guide, resulting in what you are now reading: the first edition of a book that shares the best practices and diversity of experience across the companies involved.

From the Back Cover

Check out our second edition "Developer Marketing and Relations: The Essential Guide", it's bigger, richer and a more complete guide.Software developers are gaining increasing influence within every company and are now a powerful force in decision-making. This book is an essential guide to developer marketing for those that want to learn how to build an ecosystem to attract, support, and grow their developer base.

This book, the first of its kind, is co-authored by the leading developer marketing practitioners in some of today's largest technology companies. It collects the insights of a generation of thought leaders within the field, sharing them to the benefit of all who are working, or planning to work, in the industry as it finally takes off. It includes chapters by developer marketing thought leaders at Accenture, Arm, Atlassian, Facebook, Google, Microsoft, Oracle, Qualcomm, SalesForce, SAP, Unity and VMWare, and a foreword by the Head of Worldwide Developer Marketing for Amazon Web Services.

You will learn the fundamentals if you are a new hire entering developer marketing. If you are already working in this domain, you will pick up new and deep insights. This book will help to advance your career and equip you for any B2B marketing role!

Edition details

• Publisher: Independently published
• Publication date: 2018
• ISBN 10: 171774222X
• ISBN 13: 9781717742223
• Binding: Paperback
• Language: English
• Number of pages: 216
• Editor: Sauvage Nicolas, Constantinou Andreas