Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business - Softcover

Bradley, David J.

Softcover

ISBN 10: 1731015844 ISBN 13: 9781731015846

Publisher: Independently published, 2019

Synopsis

Marketing & Sales best-selling author of Getting Digital Marketing Right, David Bradley, introduces a strategy process and guiding principles along the way to enable quick and effective decision-making.

This book is a tool to help you transform your business, whether it be a smarter marketing plan or as a way to provide a new customer experience.The Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants and marketing professionals alike.

This method works through three phases:

1. Market Intelligence
   
2. Strategy Development
   
3. Guided Implementation
   

Each phase is connected to the next, making one cohesive plan. However, they are divided into two parts each, making it simple to follow and to move along quickly.

The book was written to be a reasonably quick read, planned for 120 pages total. If you focus on the core content, that is precisely where the book is in final form. We don’t all have time for 250-page business books. Nonetheless, take note that there are bonus resources available for content that wasn’t included in the book, but will support activities throughout.

The Process Helps Solve Real Challenges Leaders Face:

• “We have no strategy behind what we do and why we do it.”
  
• “We’re invested in our marketing, but our leadership doesn’t know how to lead it.”
  
• “Our teams are eager to learn, but we don’t know where to start. We’re stuck."
  
• “We have no digital asset that can say what to do. We need a system to follow to survive.”
  

Follow the Digital Marketing MBA process to make decisions that matter:

• Identify quick wins with information you already have (no expensive data/marketing software needed)
  
• Conduct research to know exactly what channels and strategies to pursue, and which to avoid
  
• Understand the processes and technology that support your strategy and business results
  
• Allocate funding and people for effective execution
  
• Establish management protocols to ensure ongoing iteration, growth and sustainability of your activities
  

Get started on developing your own digital marketing strategy today by following the Digital Marketing MBA process.

About this title

From the Back Cover

David Bradley, best-selling marketing author, returns with a process for developing a digital marketing strategy that produces business results - from researching, to planning, to the ongoing management.

Through guiding principles and a step-by-step process across three phases that prioritizes best practices, Digital Marketing MBA will help you maximize successes and reduce the ambiguity of digital strategy. Learn how to:

· Identify the quick wins using information available to you today
· Research your market, competition and opportunities so you know exactly what channels and strategies to pursue
· Understand the digital processes & tech that support business results
· Select the online channels that best fit your audience, team & resources
· Allocate appropriate funds & people for smooth,effective execution
· Stage management protocols to ensure the ongoing iteration, growth and sustainability of your digital strategies

Use Digital Marketing MBA as your timeless, go-to resource for strategizing in the turbulent world of digital marketing.

In short, from this book, you will gain control of your marketing, clarity in your direction, and confidence in your efforts.

Edition details

• Publisher: Independently published
• Publication date: 2019
• Language: English
• ISBN 10: 1731015844
• ISBN 13: 9781731015846
• Binding: Paperback
• Number of pages: 144