Create the Future + the Innovation Handbook: Tactics for Disruptive Thinking - Softcover

Jeremy Gutsche

Softcover

ISBN 10: 1732439141 ISBN 13: 9781732439146

Publisher: Fast Company Pr, 2020

Synopsis

Innovate Through Chaos, Crisis and Rapid Change

    

** 2021 Gold Medal Winner - Axiom International Book Awards ** 

** Featured in The Economist, Forbes, Fast Company, INC, Entrepreneur ** 

** Foreword by Malcolm Gladwell **
   

Create the Future is an exciting, highly-visual guidebook for disruptive thinking, innovation, and change, paired with The Innovation Handbook, an updated version of the award-winning book, Exploiting Chaos. The 360-page bestseller is loaded with the same tactics, tools and frameworks that Gutsche's team uses to accelerate 700 of the world's most powerful brands, billionaires, CEOs and NASA.

 

In short, you are capable of much more than you think, and our current period of chaos in presenting you with a unique window of opportunity.  COVID-19 has entirely reshuffled the deck, and changed consumer needs. Millions of businesses have already been disrupted, many more are about to fail, and yet, new consumer needs are creating an opportunity that could reshape your future.

 

Throughout history, we know that chaos reshuffles the deck, changes consumer needs, switches who is in the lead, and creates unprecedented risk and opportunity.  Chaos causes most people to retreat - but not always. Disney, CNN, Square, HP, Apple, Fortune Magazine, Uber and AirBnB are just a few examples of companies that started during periods of rampant chaos and global economic recession. 

  

Crisis and chaos CREATE opportunity, if you know where to look. The challenge is that your own success, neurological wiring, past decisions, and "7 Traps of Path Dependency" make it more difficult for you to realize your full potential.

  
In our post-COVID era of chaos and disruptive innovation, there are so many great opportunities within reach; however, most smart and successful people miss out because of these proven proven traps. If you could overcome these traps, what could you accomplish? How much more successful could your plans for innovation and change, actually be?
  
This unique, visual book, teaches you how to think disruptively, providing specific steps to create real innovation and change. This book combines Jeremy's high energy, provocative thinking with tactics that have been battle-tested through thousands of his team's projects advising leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA.
  
On top of all that, this is a double-sided book, paired with The Innovation Handbook, a revised edition of Jeremy's award-winning book, Exploiting Chaos.

   

KINDLE UPDATE: Please note, this is a highly visual book, loaded with charts and graphs, which do not format properly on Kindle's technology. Accordingly, the author has removed the kindle version to prioritize the textbook and magazine-like experience to help you better find your next big idea.

About this title

About the Author

Jeremy Gutsche, MBA, CFA, is a New York Times bestselling author, an award-winning innovation expert, "one of the most sought-after keynote speakers on the planet" (The Sun Newspaper) and the CEO of Trend Hunter -- the world's #1 innovation website with 200,000 idea hunters and 3 billion views from 150,000,000 visitors. Prior to Trend Hunter, Jeremy grew a $1 billion portfolio for a bank, and today, over 600 brands, billionaires and CEOs rely on his innovation keynote speeches and workshops to ACCELERATE INNOVATION and MAKE CHANGE HAPPEN, including Google, Disney, Starbucks, Red Bull, Netflix, LEGO, Victoria Secret, Coca-Cola, IBM and Wells Fargo. He's even helped NASA prototype the Journey to Mars!

From the Back Cover

Foreword by Malcolm Gladwell:
Over 20 years ago, not long after I joined the staff of The New Yorker magazine, I met a young woman named DeeDee Gordon. She lived in Los Angeles, in a sleek modernist house up in Beachwood Canyon. She drove an immaculate vintage Pontiac Trans Am. She was young and hilarious and brilliant, in a completely unexpected way, and she had a job I'd never heard of before: companies hired her to figure out what was going to happen next.

Like many people, I assumed that next was an unsolvable mystery--that anyone who claimed to be in the business of telling the future was deluded, or worse. But then I followed DeeDee around for a while. I listened to the way she thought, and I soon began to realize that there was a real discipline and art to next: there were principles that could guide the way we thought about the future. I ended up writing an article about DeeDee Gordon and her work, called "The Coolhunt." It ran in The New Yorker on March 17, 1997, where--unbeknownst to me--it was read by an enterprising young man named Jeremy Gutsche. Gutsche decided to build an entire infrastructure around next, a network of correspondents around the world feeding their observations and predictions into a massive consumer-insight database. Jeremy is kind enough to say that I inspired him--which is, I'm quite sure, a gross exaggeration But even gross exaggerations are enormously flattering, so here I am, two decades later, returning the favor by introducing you to one of Jeremy's most ambitious projects to date.

You have in your hands a book about how to "Create the Future." Before you start, I'd like to offer a few thoughts about how to think about that question. Let me begin with the question of time. A lot of thinking about the future necessarily revolves around the chronology of future events. We can be pretty certain, for example, that one day science will cure dementia, or the internal combustion engine will be no more, or--in our fanciful moments--that human beings will be able to travel instantaneously through space, like they did in old episodes of Star Trek. The unknown is when those things will happen. 10 years? 30 years? Or has it already been figured out, and we just don't know about it?I think that question is best answered in parts. The first part is.... [Continued]

From the Inside Flap

"This book made me a better leader, stretched my imagination and created opportunities for our organization that would not have happened without Jeremy Gutsche. The first edition became our manual for accelerating change and leading through unprecedented disruption. It was a visual, digestible handbook that I gave to all of my business leaders. You couldn't walk through the Tribune Tower offices without seeing posters from this book. Now, the book is back and better than ever, as a double-sided book with a new side that's all about disruptive thinking and change. Enjoy!"

- Tony Hunter, Former CEO of Chicago Tribune

"This double-sided book is the quintessential road map for all those who seek opportunity in times of change. Gutsche vividly explores how remarkable companies have risen from chaos, and he provides a toolkit that managers can use to foster a culture of innovation, create great products and services, and change the world."
- Guy Kawasaki, bestselling author of 15 books

Testimonials for Side 2: The Innovation Handbook - The Award-Winning "Exploiting Chaos" Revised

"Without a doubt, this is one of the best books on sparking ideas that I have ever read. I read it from cover to cover but believe that even a good skim will have you reaching for a blank piece of paper and pen or a fresh Word document."
- Jack Covert, Founder of 800 CEO Read, author of The 100 Best Business Books of All Time

"A rousing battle cry for the kind of creative, risky thinking that is most needed in times of change and disorder. Whether you're a CEO trying to stay ahead of the curve, a daydreaming teenager, or a wannabe trailblazer, this bold guide is the shake-up you need to check your assumptions, get inspired, and turn business as-usual totally upside down."
- Daniel Pink, bestselling author of A Whole New Mind

"A love potion for relentlessly creative souls looking to break boundaries, ignite customer passion, and start a revolution."
- Kevin Roberts, Worldwide CEO of Saatchi and Saatchi, Bestselling Author of Lovemarks

"Jeremy is a walking, talking, breathing trend, a living example of what happens when you take your own advice. With his ideas, you might catch an ideavirus."
- Seth Godin, bestselling author of This Is Marketing

Awards for 'The Innovation Handbook'

** Axiom International Book Award - Gold Medal - Success / Motivation **

** Inc Best Books for Business Owners **

** CEO Read "Select Book" **

Edition details

• Publisher: Fast Company Pr
• Publication date: 2020
• Language: English
• ISBN 10: 1732439141
• ISBN 13: 9781732439146
• Binding: Paperback
• Number of pages: 360