Stack Your Profits: Cross- and Up-Selling, Forecasting, and Merchandising (Steve Carver's Business Book Series) - Softcover

Carver, Anthony Steven

9781732615939: Stack Your Profits: Cross- and Up-Selling, Forecasting, and Merchandising (Steve Carver's Business Book Series)

Softcover

ISBN 10: 1732615934 ISBN 13: 9781732615939

Publisher: 210design, 2018

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This book was written and designed by Anthony Steven "Steve" Carver to help entrepreneurs grasp the amazing, incredibly positive power up- and cross-selling can deliver to a small business' profits. When start-up business owners master these skills, they can enjoy the benefits of "stacking profits" while at the same time keeping overhead costs lower. Steve reveals his business secrets here: "After decades of watching my business sales with lots of profits, and sometimes with a significant lack of profits, it became imperative to search for and find what was really making the big differences in our sales profitability. Three shining star revelations were very clear:One, profits multiplied when were actively marketing products and services that could be easily paired to or linked with other products easy to up- and cross-sell; Two, up- and cross-sells happen only when the new items we added were made immediately available to the shopper so buyers impulses, professional salesmanship skills, and predetermined display staging could work their magic; andThree, all these factors and ingredients came together only when we prioritized the need to exercise enhanced forecasting and merchandising skills." Steve gives many examples how every business owner and manager can put the strategies to work today in their business. Here, you'll learn sales methods and tactics to encourage shoppers to purchase more profitable items, upgrades, or add-ons, after forecasting what merchandise or services might be offered as promotional leaders to attract customers. You'll also learn how to create customer loyalty, bring in new customers, and keep existing ones. Up- and cross-selling jump-starts the building of lifetime relationships and creates dedicated raving fan customers.Learn more about Steve at www.fastforwardservices.net and www.carverequipment.com and http://www.journeyforalifetime.com/

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