Mission, Market, Message: The Actionable Guide to Marketing for Small Business Owners - Softcover

McKenzie, Anna K.

Softcover

ISBN 10: 1733290613 ISBN 13: 9781733290616

Publisher: CreativeDemand, LLC, 2021

Synopsis

If you have products or services to sell, how do you get started?

The 3 M’s of marketing — mission, market, and message — are timeless principles that should inform every part of your strategy to connect with potential customers. Marketing is about creating relationships, and relationships begin with shared values — but you can’t communicate your values if you haven’t clearly defined them. Mission, Market, Message teaches you how to identify the key objectives of your business, target those who would be most interested in your offer, and communicate your offer to them in a clear, compelling way.

Written by a professional copywriter who has helped business owners sell millions of dollars worth of products online, this book walks you through the essentials of marketing and provides unique tools for positioning your products and services. You don’t have pinball from one tactic to the next without an understanding of what’s actually effective (or why!) — and you certainly don’t have to waste valuable time and marketing dollars on half-baked strategies. With your values determined, your market pinpointed, and your message polished, you’ll be able to attract customers from the heart of your business — no gimmicks, no manipulation. If you feel like marketing is a chore, or you have no idea where to start, this book is exactly what you need.

About this title

About the Author

Anna K. McKenzie is a professional copywriter and the owner of CreativeDemand, LLC. She specializes in writing persuasive sales copy, building systems, and developing brands. In her years as a content marketer, Anna managed a team of writers and editors to produce over 40,000 web articles across more than 100 websites. As a copywriter, Anna is experienced in creating complex and multi-faceted communication strategies to reach customers. Her work has included writing countless sales emails, newsletters, ads, and landing pages; spearheading copy for major promotions; and creating high-quality content. Anna has written sales copy for New York Times and Wall Street Journal bestselling authors, worked with national and global brands, and helped business owners sell millions of dollars worth of products online.

From the Back Cover

Written for small business owners, Mission, Market, Message provides clear, real-world examples and practical exercises so that you can define the values of your business, identify your target market, and communicate your offering in a compelling way. It's the actionable guide to marketing you've been looking for.

Edition details

• Publisher: CreativeDemand, LLC
• Publication date: 2021
• Language: English
• ISBN 10: 1733290613
• ISBN 13: 9781733290616
• Binding: Paperback
• Number of pages: 201