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The FITtec Revolution: Why Electrical Muscle Stimulation Will Change the Way We Work Out, Get Fit and Stay Healthy - Softcover
Synopsis
New fitness fads come out of the woodwork daily. Pole dancing classes, surfboard fitness and baby goat yoga are three such novel trends. They may be fun for a while but have no long-term sustainable fortitude. Remember Shake Weight, Sauna Suits, Thigh Master, or Ab Lounger? Yea, we don’t either. On a deeper dive, we find many of the same fitness techniques, concepts and trends dressed up differently and not offering anything new and exciting. Each one trying to create their own ‘blue ocean’, their own legacy, all the while vying for attention and claiming revolutionary results. It’s no wonder the public is skeptical of new technology, products and ideas in the fitness space. Charlatans of the past have marketed wild and ambitious claims of revolutionary results and six-pack abs in 3 minutes a day while you down a gallon of Coca-cola and bag of chips. However, every once in a while, there comes along a sustainable trend that delivers long-term results for both body and mind. We’re here to tell you about the next fitness blue ocean and how Electrical Muscle Stimulation training will change the way we workout, reduce the time needed to get and stay fit, strong and mobile now and deep into our later years. Are you ready for the FITtec.® Revolution?
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