Brand Experiences: Building Connections in a Digitally Cluttered World - Hardcover

Randazzo, Steve

Hardcover

ISBN 10: 173387450X ISBN 13: 9781733874502

Publisher: Paiphen Publishing, 2019

Synopsis

Thanks to the rise of the internet, it is now easier than ever for brands to target large groups of consumers with marketing messages.

That's the good news.

Here's the bad news: It is nearly impossible for brands to stand out in the digital arena. While content may be king, the online kingdom is overly crowded. Consumers are inundated with advertisements every time they log on to their computers -- and those that slip through ad blockers tend to get "skipped" or flat-out ignored, depending on the medium.

With this being the reality, it has never been more important for brands to provide consumers with engaging, emotionally stimulating experiences they will not want to avoid -- and science proves that experiential marketing holds the ticket to achieving this goal.

In this book, Steve Randazzo, president and CEO of Pro Motion Inc., uses his 30 years of experience to explain why and how -- today more than ever -- companies need to educate, inform, and inspire their target audiences through experiential marketing. 

About this title

About the Author

Steve Randazzo is the founder and president of Pro Motion, Inc., a trusted, award winning experiential marketing agency located in St. Louis, Missouri since 1995. Pro Motion helps B2B and B2C brands and Agency partners cut through the clutter and drive real tangible results. With over 30 years of experience in the industry, Steve has lead his agency's relationships with big-name clients, including, The Walt Disney Company, Dr. Pepper-Snapple Group, Hewlett-Packard, Duck Tape, Anheuser-Busch, Fiskars, Citgo, NBA, Tractor Supply Company, and many top notch agency partners. Steve has over 50 published articles and is known as a thought leader in his industry. He has been awarded such accolades as Top 100 People You Should Know in St. Louis and one of Fortune Small Business' Best Bosses. Steve Randazzo is the the Founder and President of Pro Motion Inc, an award-wining experiential marketing agency. Since 1995, brands like The Walt Disney Company, Dr. Pepper- Snapple Group, Hewlett-Packard, Duck Tape, Anheuser-Busch, Fiskars, Citgo, NBA, Tractor Supply Company, and many top-notch agency partners have trusted Steve and his team to produce highly successful and memorable experiences for their customers. A highly regarded thought leader and masterful storyteller, Steve has been published over 50 times in Entrepreneur, AdWeek, CMO.Com and Chief Marketer and more.

Review

"Steve Randazzo has been at the front lines of experiential marketing before the term was first coined. That's exactly why the stories and takeaways in his book are so good. A marketing pioneer and entreprenuer for over two decades, his perspective on our business is both keenly professional and palpably personal. It's a great read for anyone looking to get closer to the world of experiential marketing and advertising."

Max Lenderman- Author
CEO and Chief Creative Office
School

"If you think your current marketing plan is loaded with status quo strategy, read this book to discover how to break out and start driving tangible results! Results that benefit your customers and your business. I can tell you from experience - it's powerful and it works!"

Dave Martin
Senior Vice President- Sales
Hussman Corporation

Finally a real world look at how to market a brand in today's cluttered world. Making your customers feel appreciated and entertained creates a different kid of value and leaves them more likely to share, recommend, or purchase your brand.

Suzette Ford-Duffus
Sr. Manager Events & Engagement
Taco Bell

"Most marketing practitioners know that experiential marketing works. Steve Randazzo knows why it works.If you want to understand the psychology that drives successful brand engagement start by reading Brand Experiences."

John Heiman
Director, Experiential Marketing
Sprint

"In a world of media fragmentation and rising digital clutter, fostering human connections by creating memorable experiences remains one of the most powerful ways to engage audiences. But doing Experiential Marketing right is not as easy as it may look. Brand Experiences provides a unique perspective on experiential marketing from a practitioner's point of view and provides readers with a roadmap for creating truly memorable marketing."

Kerry Smith
Founder, Event Marketer Magazine
Co-Author of Experiential Marketing

"In today's increasingly cluttered brand environment, it takes a lot to grab people's attention. But Steve provides a step-by-step playbook for marketers to not only reach, but more importantly, connect with consumers. I only wish more of this real-world knowledge was taught in business schools to help aspiring CMOs understand how important experiences are within the brand ecosystem."

Marc Abel
VP of Client Experience
Weber Shandwick

"This is a must read for anyone looking to cut through the noice of today's marketplace and optimize customer engagement with their product or brand."

Greg Beach
VP Business Development
Event Strategy Group

"Explaining the relevance and importance of how experiential marketing can build a bridge to establishing long lasting emotional connections with customers and stakeholders is a difficult challenge. Brand Experiences does an excellent job of building that bridge through the life experiences of Steve in a relevant, meaningful and witty way."

Bruce Bowman
President, Play Products
KaBOOM!

"A great read for Marketers who are searching for a deeper level of connectivity with their most valued target consumers." 

Bob Fitzgerald
Senior Director, International Business Unit
Johnsonville, Inc.

"Steve's insights into how products and brands can connect on a one-to-one basis with end users and consumers is a great playbook for any company looking to do five-star outreach."

Bill Kahl
Executive Vice President of Marketing
ShurTech Brands

Edition details

• Publisher: Paiphen Publishing
• Publication date: 2019
• ISBN 10: 173387450X
• ISBN 13: 9781733874502
• Binding: Hardcover
• Language: English
• Number of pages: 168