Principles of Integrated Strategic Communication provides a comprehensive approach to all the factors and disciplines related to developing a successful, integrated promotional program – essential for any successful company, organization, or brand.
Within the rapidly changing fields of marketing and advertising, there are more reasons than ever to have a modern, up-to-date textbook that provides a complete view of integrated strategic communications—this book fills that need.
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Seller: Textbooks_Source, Columbia, MO, U.S.A.
Paperback. Condition: Good. 1st. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 006162481U
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 44140063-5
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 44140063-5
Quantity: 4 available