Synopsis
Principles of Integrated Strategic Communication provides a comprehensive approach to all the factors and disciplines related to developing a successful, integrated promotional program – essential for any successful company, organization, or brand.
Within the rapidly changing fields of marketing and advertising, there are more reasons than ever to have a modern, up-to-date textbook that provides a complete view of integrated strategic communications—this book fills that need.
"synopsis" may belong to another edition of this title.
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Principles of Integrated Strategic Communication
Published by
Melvin & Leigh, Publishers, 2021
ISBN 10: 1733934480
ISBN 13: 9781733934480
Used
Paperback
First Edition
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. 1st. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 006162481U
Stock Image
Principles of Integrated Strategic Communication
Published by
Melvin & Leigh, Publishers, 2021
ISBN 10: 1733934480
ISBN 13: 9781733934480
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1733934480I3N00
Stock Image
Principles of Integrated Strategic Communication
Published by
Melvin & Leigh, Publishers, 2021
ISBN 10: 1733934480
ISBN 13: 9781733934480
Used
paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_472511725
Stock Image
Principles of Integrated Strategic Communication
Published by
Melvin & Leigh, Publishers, 2021
ISBN 10: 1733934480
ISBN 13: 9781733934480
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00102728169