Aligning the Dots: The New Paradigm to Grow Any Business - Hardcover

Philippe Bouissou

Hardcover

ISBN 10: 1734208708 ISBN 13: 9781734208702

Publisher: ONWARD BUSINESS PRESS, 2020

Synopsis

Amazon Best Seller in Business

Amazon #1 New Release in Business

 

It's eight o'clock Monday morning... 

What do you do to outpace the market and grow faster than your competitors? 

Aligning the Dots provides a clear answer to that deceptively simple question.

Although many how-to-grow business books have been published, none offer a pragmatic and reliable blueprint for top-line growth that is built on deep data analysis and a universal framework that leads to revealing insights. Without a clear roadmap to growth, a CEO's demands for innovative product development, better marketing, and increased customer acquisition and conversion often fail to produce desired outcomes. An effective leader understands that without clear direction and guidance, teams will revert to business as usual and no amount of inspirational taglines will help the business grow faster.

Aligning the Dots introduces a new paradigm. It's a universal, data-driven and prescriptive methodology, called A4 Precision Alignment™, designed to accelerate any business. Based on the profound insight that the maximum top-line growth rate can only be achieved when a business and its target market are perfectly aligned, this methodology reveals how quantitative measurements of alignment form the base for the development of a Growth Playbook. That blueprint will guide any business to align the dots to outperform its target market and fly past its competitors.

About this title

About the Author

Philippe Bouissou, Ph.D. has spent three decades in Silicon Valley as an entrepreneur, a CEO, a venture capitalist and a management consultant. He is Managing Partner at Blue Dots Partners LLC, a firm he co-founded focused on top-line acceleration. He started his career as the founder and CEO of G2i, Inc. a Unix software company that was acquired by Matra. He then was Senior Vice President at Matra Hachette Multimedia, Inc., where he led US business development for electronic publishing for the $12 billion, high-tech and diversified media company before joining Apple as Director of the Worldwide Internet Commerce group, where he founded and managed the online Apple Store and grew its revenue from zero to $350 million.

After Apple, Bouissou became a venture capitalist and successfully invested $43 million and generated double-digit cash-on-cash IRR. For over half a decade, Bouissou co-managed the Milestone Group, a management consulting firm serving over 220 clients. During his career, Bouissou led over 120 management-consulting projects with companies such as Cisco, Microsoft, SAP and Verisign and served on the board of directors of 20 companies, including ACG (Association for Corporate Growth) Silicon Valley, where he currently serves.

Bouissou graduated from École Normale Supérieure in Paris and holds a BS in Mathematics, an MS in Physics and a Ph.D. in non-linear physics and chaos theory.

From the Back Cover

• "Engaging, profound and thought-provoking, Philippe Bouissou is so passionate about relating strategy to growth to execution. Aligning the Dots illustrates the science he is bringing to these relationships." --BRACKEN DARRELL, CEO of Logitech

• "A captivating read introducing new principles for successfully growing any company."--GORDON SEGAL, Founder and former CEO of Crate and Barrel

• "Transformative and brilliantly constructed. Aligning the Dots is an extraordinary journey into the world of top-line growth. The stories are captivating, the methodology is insightful and the results impressive. I wish I had read this book decades ago. I highly recommend it." --SHELLYE ARCHAMBEAU, Board member at Verizon and Nordstrom, former CEO of MetricStream

• "Philippe Bouissou provides a powerful and inspiring roadmap for accelerating the growth of your business. His alignment framework will help countless companies and leaders. Truly worth reading and applying!" --HUBERT JOLY, Executive Chairman and former CEO of Best Buy

• "Bouissou is one of the smartest guys in the Valley. His groundbreaking framework to understand and drive GROWTH will produce supercharged results." --RANDY CHESLER, President and CEO of Glacier Bancorp

• "The growth methodology introduced in Aligning the Dots is a concise yet powerful way to drive growth by aligning your business' products and services to address customers' pain points and delight them. Very insightful and pragmatic book by Dr. Bouissou." --LIP-BU TAN, CEO of Cadence Design Systems, Chairman of Walden International

• "Bouissou's background as a successful entrepreneur, first-class investor and theoretical physicist enabled him to come up with a powerful methodology for growth. To be read and applied by any CEO, General Manager or business owner." --PASCAL CAGNI, Founder and CEO of C4 Ventures, former General Manager of Apple Europe

From the Inside Flap

It's eight o'clock Monday morning...

What do you do to outpace the market and grow faster than your competitors?

Aligning the Dots provides a clear answer to that deceptively simple question.

Although many how-to-grow business books have been published, none offer a pragmatic and reliable blueprint for top-line growth that is built on deep data analysis and a universal framework that leads to revealing insights. Without a clear roadmap to growth, a CEO's demands for innovative product development, better marketing, and increased customer acquisition and conversion often fail to produce desired outcomes. An effective leader understands that without clear direction and guidance, teams will revert to business as usual and no amount of inspirational taglines will help the business grow faster.

Aligning the Dots introduces a new paradigm. It's a universal, data-driven and prescriptive methodology, called A4 Precision Alignment™, designed to accelerate any business. Based on the profound insight that the maximum top-line growth rate can only be achieved when a business and its tar- get market are perfectly aligned, this methodology reveals how quantitative measurements of alignment form the base for the development of a Growth Playbook. That blueprint will guide any business to align the dots to outperform its target market and fly past its competitors.

Edition details

• Publisher: ONWARD BUSINESS PRESS
• Publication date: 2020
• Language: English
• ISBN 10: 1734208708
• ISBN 13: 9781734208702
• Binding: Hardcover
• Number of pages: 240