The Strategic Communications Research Methods Workbook is designed to serve as an alternative (or a companion) to traditional research methods textbooks.
Each chapter in the Strategic Communications Research Methods Workbook begins with the basic knowledge that students and professionals in the strategic communication industry must possess – then asks readers to apply this knowledge to real-world research scenarios faced by strategic communication professionals.
Among the Workbook’s many features:
It employs a hands-on, “learning by doing” approach built around the application of research tools and strategies to strategic communication problems.
It is written in a clear and easy-to-understand manner that is appropriate for intermediate and advanced strategic communication students.
It addresses both qualitative and quantitative research approaches.
It includes a useful concluding chapter on presenting research, plus an exceptionally detailed glossary.
It is the only strategic methods textbook that deals with issues related to big data analytics.
"synopsis" may belong to another edition of this title.
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Workbook. Seller Inventory # 1736040243-7-1-13_42
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Workbook. Seller Inventory # 1736040243-11-1-42
Seller: Aspen Book Co., Denver, CO, U.S.A.
Condition: good. A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteedâ"but the story's all there! Seller Inventory # PKV.1736040243.G
Seller: Dream Books Co., Denver, CO, U.S.A.
Condition: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps. Seller Inventory # DBV.1736040243.A
Seller: HPB-Diamond, Dallas, TX, U.S.A.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_479601568
Seller: Goodwill Books, Hillsboro, OR, U.S.A.
Condition: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Seller Inventory # GICWV.1736040243.A
Seller: GoldBooks, Denver, CO, U.S.A.
Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # 57P55_36_1736040243