The Digital Pivot: Secrets of Online Marketing - Hardcover

Schwartzman, Eric

Hardcover

ISBN 10: 1736621807 ISBN 13: 9781736621806

Publisher: Cf Kane & Sons, 2021

Synopsis

What's the secret to driving demand, and generating leads and revenue online? What's a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?

In this book, Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently. This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less.

We are living through a time of unprecedented migration, from analog to digital business practices. Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits.

Through real world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you'll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.

Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, US Dept. of State, LA Opera, and dozens of small and midsize companies, Eric walks you step-by-step through the process of pivoting to digital marketing.

This all-in-one, practical playbook covers everything you need to know to about the people, processes, and technology that power a successful digital business, including:

● Determining what people really want online

● Choosing and set-up the right software

● Learning the basics of search engine optimization

● Driving demand with owned media

● Growing your social media following

● Generating leads with content marketing

● Creating email campaigns that convert

● Convert traffic into leads and revenue

● Improving your conversion rates continuously

The Digital Pivot provides you with an overview of the pieces that make up the digital marketing puzzle so you can see the forest through the trees.

If you're ready to scale up and grow up, it's time to find out everything you need to know to migrate your business and career online.

Your digital pivot starts right now!

About this title

About the Authors

Eric Schwartzman is a digital marketing consultant, entrepreneur, and bestselling author of Social Marketing to the Business Customer. His Digital Pivot Program helps clients grow their businesses two to five times in six to twelve months without adding staff through owned, shared, earned, and paid media marketing. Eric has led digital marketing initiatives for Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympic Games, the US Dept. of State and dozens of small and midsize companies. Over the course of his career, he ran promotions at a global PR agency, founded a content management SaaS platform provider with clients such as Dunkin' Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital innovation at a $1B company where he led pivots from homegrown to enterprise software and developed an online marketplace. Eric is an award-winning podcast producer and host of The Earned Media Podcast at ericschwartzman.com/prtw and the B2B Lead Gen Podcast at ericschwartzman.com/blog. His library of on-demand digital marketing training courses are used by more than a quarter million students worldwide. Eric has been featured in Adweek, Business Insider, Forbes, Hollywood Reporter, PR Week, Variety, and VentureBeat. He lives in Santa Monica, California with his wife Celia, son William, and his dog Ace. Eric enjoys tennis, performing arts, gallery exhibitions, and BBQ.

David Pogue was the New York Times weekly tech columnist from 2000 to 2013. He's a five-time Emmy winner for his stories on "CBS News Sunday Morning," a New York Times bestselling author, a five-time TED speaker, and host of 20 NOVA science specials on PBS.

Edition details

• Publisher: Cf Kane & Sons
• Publication date: 2021
• ISBN 10: 1736621807
• ISBN 13: 9781736621806
• Binding: Hardcover
• Language: English
• Number of pages: 386