Lights! Camera! YOU!: A Practical Guide for Creating and Using Video to Market Your Practice - Softcover

Nadler, Laura J

Softcover

ISBN 10: 1737009803 ISBN 13: 9781737009801

Publisher: WorkingCat, Inc, 2021

Synopsis

Video is rapidly becoming the most essential tool for marketing. Video content holds peoples' attention and gets more interactions than any other type of content.

Can you afford to leave video out of your marketing mix?

You know you need to do it, but video can feel scary, especially if you don't know where to start.

Lights! Camera! YOU! takes the scary out of creating and using video to market your practice. Some of the things you'll learn:

• What videos are the most important to have
• How to create videos that look professional and engage patients
• How to maximize YouTube and get found
• How to use video on social platforms

With detailed instructions and over 30 how-to images, Lights! Camera! YOU! walks you through the steps of creating practice videos, building a YouTube channel, using video on your social platforms, and making sure your videos--and YOU--get found online.

Included with your book purchase is online access to bonus downloads, including templates, planning tools, and example videos.

About this title

About the Author

Laura J Nadler an international speaker and the founder of WorkingCat Marketing, which focuses on practice marketing for dentists and elective healthcare. She's worked with hundreds of clients around the globe, and also presents an online practice marketing course called "From Found to Five Stars".

Over the years she's been delighted to share her expertise with organizations like Pride Institute, Sesame Communications, Spear Study Clubs, American College of Prosthodontists, SCN, ASCA, Denmat, DentechChina, Tufts University School of Dental Medicine, Boston University, University at Sea, and many others.

When not saving the dental world from bad marketing, Laura is traveling for fun--14 countries, 3 continents and counting! She's a card-carrying sci-fi and word nerd, and a lover of good food & wine who's written for both the food and wine industry and the film industry--and appeared in the commercial for Words with Friends. Seeing how other industries market has been tremendously useful in trying new ideas in dental.

A born and raised New York City Girl, she now calls the East End of Long Island home. She shares it with her amazing husband, a former firefighter (now writer) and their 4-legged kids.

From the Back Cover

a

Edition details

• Publisher: WorkingCat, Inc
• Publication date: 2021
• Language: English
• ISBN 10: 1737009803
• ISBN 13: 9781737009801
• Binding: Paperback
• Number of pages: 116