Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience - Hardcover

Duvander, Adam

  • 4.12 out of 5 stars
    112 ratings by Goodreads
 
9781737029618: Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience
Hardcover
ISBN 10: 1737029618 ISBN 13: 9781737029618
Publisher: Everydeveloper, 2021

Synopsis

Learn to authentically engage with developers to attract more of them to your product.


Typical marketing tactics will fall flat on an audience of developers that sniff out anything promotional. Most developers are too skeptical to fill out lead forms or provide you with their real email address, which leaves you staring at your analytics with questions the data can't possibly answer.


To reach a technical audience, you must acknowledge that developer marketing does not exist. Then, once you put away your marketing toolbox, you can begin to authentically engage with developers, a first step towards cultivating future customers.


Adam DuVander has worked with dozens of developer-focused companies to help them attract millions of the right developers to their products.


Developer Marketing Does Not Exist will help you uncover what will actually resonate with your technical audience so you can start to reach more developers.

"synopsis" may belong to another edition of this title.

Publisher
Everydeveloper
Publication date
2021
Language
English
ISBN 10 
1737029618
ISBN 13 
9781737029618
Binding
Hardcover
Number of pages
142
Rating
  • 4.12 out of 5 stars
    112 ratings by Goodreads

Other Popular Editions of the Same Title

9781737029601: Developer Marketing Does Not Exist

Featured Edition

ISBN 10:  173702960X ISBN 13:  9781737029601
Publisher: EveryDeveloper, 2021
Softcover