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The 1st-Time B2B SaaS Startup Founder's Compass: 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success (Software Founders and Execs Growth Mastery) - Softcover

 
9781738145027: The 1st-Time B2B SaaS Startup Founder's Compass: 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success (Software Founders and Execs Growth Mastery)

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9781738145003: The 1st-Time B2B SaaS Startup Founder's Compass: 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success (Software Founders and Execs Growth Mastery)

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ISBN 10:  173814500X ISBN 13:  9781738145003
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ISBN 10: 1738145026 ISBN 13: 9781738145027
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PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781738145027

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ISBN 10: 1738145026 ISBN 13: 9781738145027
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Paperback. Condition: new. Paperback. Who this book is forThis book is for 1st-time startup founders in the B2B space. Maybe you're a software engineer, product manager, salesperson, doctor or lawyer building your first startup.My bet is that although you're an expert at your technical skill, you yourself recognize that there's a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.How you will benefitThe chapters cover the gamut of getting Product-Market-Fit, marketing traction, sales optimization, pricing, churn reduction and general business advice I learned through the process of working with 150+ founders and senior decision makers at startups around the world.These chapters are answers I've come up with to issues that come up again and again with the clients I work with.The material in this book is also informed by my time working around the world (primarily North America and Asia) in several industries including B2B enterprise software, legal practice, coaching and journalism so you'll get a wider viewpoint than from authors who have only ever worked in one industry and/or in one market.How the chapters are organizedThese essays are arranged to take into account your attention span (alternating between technical deep dives and lighter fare) and topic variety while maintaining an overall narrative arc.Who else this book will benefitThose in the B2C space (founders, marketers and product managers) will also find value within these pages. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781738145027

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