SEO Dojo: Search Engine Optimization Mastery for Martial Arts Schools - Softcover

Verghese, Dan

Softcover

ISBN 10: 1739426800 ISBN 13: 9781739426804

Publisher: Dan Verghese, 2023

Synopsis

Unlock the power of search engine optimization for your martial arts school with SEO Dojo: Search Engine Optimization Mastery for Martial Arts Schools. This comprehensive guide provides simple, practical steps to help you rank, attract more students, and grow your business.

Master keywords and on-page SEO techniques to stand out online. Learn the best local SEO ranking strategies to beat the competition in your neighbourhood.

SEO Dojo covers:

• SEO concepts
• Keyword research for martial arts schools
• Local SEO, including Google Business Profile
• On-page SEO
• Backlink and citation building and off-site SEO
• Website speed
• Structuring your website and landing pages
• Content marketing for SEO
• Technical SEO and audits
• Measuring success
• And more!

Comprehensive appendices include a detailed glossary of terms, as well as links to useful tools and resources.

Free Templates

Download free, interactive SEO templates to get you started on your path to search engine domination.
SEO Dojo is a martial arts school owner’s essential guide to mastering organic search, chock-full of simple tips and techniques. Embrace your inner SEO warrior and witness your martial arts business flourish.

Dan Verghese has over twenty years’ experience in digital marketing and martial arts and has taught both professionally. He has led in-house and agency digital marketing teams, specialising in websites and SEO. His unique insights from this career and from growing his own martial arts school are combined in this book.

About this title

About the Author

Dan Verghese began training in martial arts at the age of seventeen and holds a second dan black belt in taekwondo, and a third dan black belt in traditional ju-jitsu.

He has also trained in bojutsu, kobudo, eskrima, judo, Brazilian jiu-jitsu and aikido. He has taught martial arts professionally, operating his own school in the UK.

Dan has over twenty years' experience delivering and managing high-performing websites and campaigns, having managed digital marketing teams at start-ups, FTSE 100 companies and SEO agencies. He also works as a mentor and assessor to students on digital marketing training and certification programmes.

Dan specialises in SEO, web project management, content writing and email marketing, offering freelance consulting to the martial arts, wellness and professional education sectors.

His first book, Essential Ju-Jitsu: Origins, Principles & Practices was published in 2022, followed by SEO Dojo: Search Engine Optimization for Martial Arts Schools, in June 2023.

Edition details

• Publisher: Dan Verghese
• Publication date: 2023
• Language: English
• ISBN 10: 1739426800
• ISBN 13: 9781739426804
• Binding: Paperback
• Number of pages: 203