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Synopsis
Lifting the lid on a billion-dollar industry, this is a critical exposé of the tactics used by public-relations companies to court journalists, attack corporate competitors, and influence positions. Going beyond a single incident, it looks at the overall role of the giants in the PR industry and includes case studies to illuminate how the public receives their information, and who exactly is in control of it.
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About the Author
Bob Burton is a freelance journalist and the managing editor of SourceWatch, an online database on the global PR and lobbying industry. He is the coauthor of Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign.
Review
"While journalists surrender to the increasing mastery of the misinformation industry, media consumers will more often need to become their own gatekeepers. Bob Burton's Inside Spin is a comprehensive guidebook." —Chris Masters, ABC TV Four Corners
"A punchy and passionate book that tells us things we need to know about both PR and journalism." —Margaret Simons, author, The Meeting of the Waters
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- PublisherAllen & Unwin
- Publication date2008
- ISBN 10 1741752175
- ISBN 13 9781741752175
- BindingPaperback
- Number of pages324
- Rating
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