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Synopsis
This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyperconsumers who define themselves by what they have rather than who they are. The book argues that school reforms, driven by corporate needs, are largely to blame. It begins by analysing school reforms in English-speaking nations - such as the UK, North America, Australia and New Zealand - and uncovers the ways in which business coalitions have persuaded governments to turn schools into competing business enterprises which suit corporate ends rather than the interests of their children.
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About the Author
Sharon Beder is currently Fowler Hamilton Fellow, Christ Church, Oxford, and has been at the University of Wollongong for 14 years. She is considered a leading authority on corporate and environmental issues, for which she has won a number of awards. She is the author of nine other books, including Free Market Missionaries: The Corporate Manipulation of Community Values (2006), Power Play: The Fight for Control of the World's Electricity (2003), Selling the Work Ethic: From Puritan Pulpit to Corporate PR (2000) and Global Spin: The Corporate Assault on Environmentalism (1997; 2nd ed. 2002). Dr Wendy Varney is an honorary fellow at the University of New South Wales. Dr Richard Gosden is a full time writer and researcher based in Australia. He is the author of Punishing the Patient: How Psychiatrists Misunderstand and Mistreat Schizophrenia (2001)
Review
'A chilling assessment of modern commercial culture and how it distorts childhood, corrupts civic institutions, and endangers the planet' -- Alex Molnar is Professor of Education Policy and Director of the Commercialism in Education Research Unit at Arizona State University. He is the author of Giving Kids the Business and School Commercialism: From Democratic Ideal To Market Commodity 'Outstanding ... This is such an important book that I would put it on every school curriculum' -- John Pilger 'Beder's analysis is comprehensive, steely and clinical' -- Harold Pinter
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- PublisherUNSW Press
- Publication date2009
- ISBN 10 1742230814
- ISBN 13 9781742230818
- BindingPaperback
- Number of pages307
- Rating
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This Little Kiddy Went to the Market: The Corporate Capture of Childhood
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University of New South Wales Press, Sydney, N.S.W., Australia, 2009
ISBN 10: 1742230814
ISBN 13: 9781742230818
Used
Paper Back
Seller: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australia
Seller rating 5 out of 5 stars
Paper Back. Condition: Very Good. The page edges are a little tanned. 307 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size F: 9"-10" Tall (228-254mm). Seller Inventory # 144303
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This Little Kiddy Went to Market: The Corporate Capture of Childhood
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G1742230814I5N00
Quantity: 1 available