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Synopsis
This text is designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking.
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Marketing
Seller: StainesBookhub, Weybridge, SURRE, United Kingdom
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Marketing
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Condition: New. Seller Inventory # 12818744-n
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Marketing
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Marketing
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John Wiley and Sons Australia Ltd, AU, 2012
ISBN 10: 1742467210
ISBN 13: 9781742467214
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Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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Paperback. Condition: New. Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice. Seller Inventory # LU-9781742467214
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Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781742467214
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Condition: As New. Unread book in perfect condition. Seller Inventory # 12818744
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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paperback. Condition: New. Seller Inventory # 6666-WLY-9781742467214
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Condition: New. In English. Seller Inventory # ria9781742467214_new
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Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: New. 2011. 2nd Revised edition. Paperback. . . . . . Seller Inventory # V9781742467214
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