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Synopsis
In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities.
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- PublisherMcGraw-Hill Australia
- ISBN 10 1743072473
- ISBN 13 9781743072479
- BindingPaperback
- LanguageEnglish
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Developing Your Integrated Marketing Communication Plan (Paperback)
Published by
McGraw-Hill Education, 2012
ISBN 10: 1743072473
ISBN 13: 9781743072479
New
Paperback
First Edition
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Designed for marketing students and practitioners. In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook taking you through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781743072479
Quantity: 1 available
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Developing Your Integrated Communication
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. In Stock. Seller Inventory # __1743072473
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Developing Your Integrated Marketing Communication Plan (Paperback)
Published by
McGraw-Hill Education, 2012
ISBN 10: 1743072473
ISBN 13: 9781743072479
New
Paperback
First Edition
Seller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 3 out of 5 stars
Paperback. Condition: new. Paperback. Designed for marketing students and practitioners. In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook taking you through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781743072479
Quantity: 1 available
Seller Image
Developing Your Integrated Marketing Communication Plan (Paperback)
Published by
McGraw-Hill Education, 2012
ISBN 10: 1743072473
ISBN 13: 9781743072479
New
Paperback
First Edition
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Designed for marketing students and practitioners. In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook taking you through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781743072479
Quantity: 1 available
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Developing Your Integrated Marketing Communication Plan
Published by
McGraw-Hill Education
ISBN 10: 1743072473
ISBN 13: 9781743072479
New
Einband - flex.(Paperback)
Seller: moluna, Greven, Germany
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Einband - flex.(Paperback). Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Seller Inventory # 596789615
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