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- PublisherMcGraw-Hill Education / Australia
- ISBN 10 1743078773
- ISBN 13 9781743078778
- BindingPaperback
- LanguageEnglish
- Edition number3
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Marketing Strategy : A Decision-Focused Approach - EXPRESS to AUSTRALIA, NEW ZEALAND
Seller: Save On Books, Singapore, Singapore
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Soft cover. Condition: New. New. Mint condition. 3 Ed. Select Expedited to get your book in 3 to 5 business days including AUSTRALIA, NEW ZEALAND. All packages can be tracked. Excellent service. Thank you for looking. Seller Inventory # 001933
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Marketing Strategy (Paperback)
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
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Paperback. Condition: new. Paperback. Marketing Strategy: a decision focused approach moves beyond the traditional "4P" approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such strategies.This edition includes 13 new APAC case examples selected for their recognisability to both local and international students. More examples of entrepreneurial companies using strategic tools taps into growing student interest in entrepreneurship while material on the marketing implications of todays digitally and socially networked world has been completely revamped for relevancy.Marketing Strategy is more pedagogically friendly than ever with new learning objectives tagged against key sections of the text. The case studies with accompanying questions and solutions move students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing planning skills. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781743078778
Quantity: 1 available
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Marketing Strategy (Paperback)
Seller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 3 out of 5 stars
Paperback. Condition: new. Paperback. Marketing Strategy: a decision focused approach moves beyond the traditional "4P" approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such strategies.This edition includes 13 new APAC case examples selected for their recognisability to both local and international students. More examples of entrepreneurial companies using strategic tools taps into growing student interest in entrepreneurship while material on the marketing implications of todays digitally and socially networked world has been completely revamped for relevancy.Marketing Strategy is more pedagogically friendly than ever with new learning objectives tagged against key sections of the text. The case studies with accompanying questions and solutions move students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing planning skills. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781743078778
Quantity: 1 available
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Marketing Strategy (Paperback)
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Marketing Strategy: a decision focused approach moves beyond the traditional "4P" approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such strategies.This edition includes 13 new APAC case examples selected for their recognisability to both local and international students. More examples of entrepreneurial companies using strategic tools taps into growing student interest in entrepreneurship while material on the marketing implications of todays digitally and socially networked world has been completely revamped for relevancy.Marketing Strategy is more pedagogically friendly than ever with new learning objectives tagged against key sections of the text. The case studies with accompanying questions and solutions move students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing planning skills. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781743078778
Quantity: 1 available