Prove It: Exactly How Modern Marketers Earn Trust - Softcover

Deziel, Melanie

Softcover

ISBN 10: 1774582015 ISBN 13: 9781774582015

Publisher: Page Two, 2022

Synopsis

Your brand is on trial―here’s how to win your case.

You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial―and that means you better deliver the proof.

In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they’ll walk you step-by-step through the process of identifying and categorizing your business promises―even the ones you don’t realize you’re making―gathering the right evidence, and backing up each style of claim. You’ll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show―not tell!―the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you’ll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case.

It’s time to stand out from all the brands that shout “trust us, we’re great!” at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.

About this title

About the Authors

Melanie Deziel is a recognized as one of the world's leading experts in content marketing, and is author of the best-selling marketing and business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas.

Phil M. Jones is a serial entrepreneur, business growth expert and the best-selling author of Exactly What To Say, Exactly How To Sell, and Exactly Where To Start. He had his first business at just 14 years of age and is the youngest recipient of the “British Excellence in Sales and Marketing” award.

To date, over two million people, across 57 different countries have benefitted from his lessons, and as a result, they now know exactly what to say, when to say it AND… EXACTLY how to make more of their conversations count …

Edition details

• Publisher: Page Two
• Publication date: 2022
• Language: English
• ISBN 10: 1774582015
• ISBN 13: 9781774582015
• Binding: Paperback
• Number of pages: 152