Solving Product: Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research (Lean B2B) - Softcover

Garbugli, Étienne

Softcover

ISBN 10: 1777160421 ISBN 13: 9781777160425

Publisher: Étienne Garbugli, 2020

Synopsis

Your product isn't growing the way it should.

Solving Product will show you why and what to do about it.

Solving Product is not a big idea book. It's a book entrepreneurs and product teams are using to drive real results at every stage of the product growth cycle.

No matter where you are, at the idea stage, at maturity, or somewhere in between, the book will help you find new growth.

Diagnose the problem. Build a plan. Get growing again.

Solving Product will show you how to:

• Identify exactly what's holding your product back
• Choose the right customer research techniques for your specific situation
• Weigh your options and commit to the highest-leverage fix
• Build a clear action plan and get your business moving forward, fast
• Create ongoing growth by making customer insight a repeatable practice

Actionable advice from hundreds of product leaders and customer research experts, featuring over 25 case studies.

Used by thousands of organizations around the world

Solving Product is actively in use by startups finding product/market fit, scaleups expanding into new markets, and mature product organizations training their teams and eliminating bottlenecks.

Put it on your desk. Come back to it every time you hit a wall.

About this title

About the Author

Étienne Garbugli works at the intersection of Tech, Product Design and Marketing.
 
He's a three-time startup founder (Highlights, Flagback and HireVoice), a five-time entrepreneur, and a UX research expert.
 
In 2014, he published the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.

From the Back Cover

"Everyone knows that research is a requirement for improving growth processes, but very few people know which particular research practices are right for their current goals. This book collects the world's brightest ideas on this topic, and organizes them in a way that makes it easy for anyone—regardless of company size—to know exactly which techniques will achieve outsized returns." - Samuel Hulick, Founder, UserOnboard

"With Solving Product, Étienne Garbugli has written a practical and motivating primer on how to drive growth by leveraging the greatest resource at your disposal: Your customers. Étienne's framework is incredibly valuable both for new founders looking to cultivate traction—as well as mature companies who need to launch new product lines and expand their services." - Sam Shepler, Founder & CEO, Testimonial Hero

"Solving Product demonstrates how user-centered design and research are intrinsically connected to the acceleration of your business. The book provides a practical guide to leverage customer-focused strategies, frameworks and tactics that will help you fuel your growth and move to the next stage." - Nicolas Cossette, Head of Growth & Operations, Matador.ai

"No matter where you are in the product growth cycle—in the early stages of sparking and shaping a new idea, fanning the flames of growth, or seeking strategies to stem complacency and loss of market share—Solving Product will meet you where you are and lead you out of the darkness. Each section and chapter is packed with immediately actionable tips and tactics. I highly recommend keeping it within reach at all times." - Amanda Robinson, Product Manager, Salesfloor

Edition details

• Publisher: Étienne Garbugli
• Publication date: 2020
• Language: English
• ISBN 10: 1777160421
• ISBN 13: 9781777160425
• Binding: Paperback
• Number of pages: 522