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The Business of Being Social 2nd Edition: A practical guide to harnessing the power of Facebook, Twitter, LinkedIn, YouTube and other social media networks for all businesses - Softcover
Synopsis
A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers.
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From the Back Cover
Expert guidance on building a winning social media strategy for your business. Do you know how your company's Facebook page actually benefits the business? Are you getting the most out of Twitter, YouTube and LinkedIn? What about the emerging social media channels? Social media exploded into our lives several years ago, but most businesses still use traditional marketing methods and are confused about how to harness the benefits of the new channels. From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Learn how to:
- Create a viable social media strategy
- Create, build and grow communities on social media platforms
- Track and monitor conversations about your own brand, product or service name, as well as your competitors'
- Understand your audience and what content they want
- Integrate your social media activity into your marketing and communications strategy
About the Author
Michelle Carvill is the director of Carvill Creative providing clients with marketing strategies including communication strategies and social media.
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- PublisherCrimson
- Publication date2016
- ISBN 10 1780591454
- ISBN 13 9781780591452
- BindingPaperback
- Edition number2
- Number of pages256
- Rating
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