A step-by-step guide to using social media to grow both your business and your brand. Full of international examples, it covers every aspect of social media with practical advice on Twitter, Facebook, YouTube and LinkedIn, plus driving traffic to your web site, engaging with customers and building a community.
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Michelle Carvill is the director of Carvill Creative providing clients with marketing strategies including communication strategies and social media.
David Taylor is the Managing Director of 2010media, a leading PR, social media and online marketing consultancy, with over 18 years of experience of the media industry.
"I found that the explanations provided by the authors and the step-by-step implementation programme are more than worth the retail price of the book alone. This could be one of the most useful reference books of the year." Business Money "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide 'Excellently pitched, current and informative,' Clare Vincent, VP Marketing, BBC Worldwide Sales&Distribution
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