Entertainment Management: Towards Best Practice (CABI Tourism Texts)

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9781780640235: Entertainment Management: Towards Best Practice (CABI Tourism Texts)
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Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organizations and future trends.

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Stuart Moss

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9781780640228: Entertainment Management: Towards Best Practice (CABI Tourism Texts)

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ISBN 10:  1780640226 ISBN 13:  9781780640228
Publisher: CABI, 2014
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Book Description CABI Publishing, United Kingdom, 2014. Paperback. Condition: New. Language: English . Brand New Book. Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends. Seller Inventory # AAZ9781780640235

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Book Description CABI Publishing, United Kingdom, 2014. Paperback. Condition: New. Language: English . Brand New Book. Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends. Seller Inventory # AAZ9781780640235

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Stuart Moss (editor), Stuart Moss (editor), Ben Walmsley (editor), Ben Walmsley (editor)
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Book Description CABI, 2014. Condition: New. Following on from The Entertainment Industry: An Introduction, this book takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, reflecting the knowledge students will need for entertainment management. Editor(s): Moss, S.; Walmsley, Ben. Num Pages: 256 pages, illustrations. BIC Classification: KJM; KNS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 189 x 18. Weight in Grams: 920. . 2014. Paperback. . . . . . Seller Inventory # V9781780640235

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Book Description CABI. Condition: New. Following on from The Entertainment Industry: An Introduction, this book takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, reflecting the knowledge students will need for entertainment management. Editor(s): Moss, S.; Walmsley, Ben. Num Pages: 256 pages, illustrations. BIC Classification: KJM; KNS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 189 x 18. Weight in Grams: 920. . 2014. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781780640235

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