Items related to Read Me: 10 Lessons for Writing Great Copy
Synopsis
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?
Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.
Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.
"synopsis" may belong to another edition of this title.
About the Author
Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. He has published two books on copywriting. Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.
From the Back Cover
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.
"About this title" may belong to another edition of this title.
- PublisherLaurence King Publishing
- Publication date2014
- ISBN 10 1780671814
- ISBN 13 9781780671819
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages192
- Rating
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Read Me: 10 Lessons for Writing Great Copy
Published by
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007590869
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Read Me: 10 Lessons for Writing Great Copy
Published by
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR007868678
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Read Me: 10 Lessons for Writing Great Copy
Published by
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Read Me: 10 Lessons for Writing Great Copy
Published by
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs6474404893
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Read Me : 10 Lessons for Writing Great Copy
Published by
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Read Me (Paperback)
Published by
Laurence King Publishing, London, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
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Paperback. Condition: new. Paperback. If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy. If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781780671819
Quantity: 1 available
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Read Me : 10 Lessons for Writing Great Copy
Published by
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
Used
Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 21468720
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Read Me
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Read Me
Published by
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
Used
Softcover
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M01780671814-V
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Read Me
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # HU-9781780671819
Quantity: 15 available