Read Me: 10 Lessons for Writing Great Copy - Softcover

Horberry, Roger; Lingwood, Gyles

Softcover

ISBN 10: 1780673485 ISBN 13: 9781780673486

Publisher: Laurence King Publishing, 2014

Synopsis

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling, and packaging copy.

About this title

About the Author

Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. Roger has published two books on copywriting and his work has appeared in the D&AD Annual, which he has also judged.

'Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.

Edition details

• Publisher: Laurence King Publishing
• Publication date: 2014
• Language: English
• ISBN 10: 1780673485
• ISBN 13: 9781780673486
• Binding: Paperback
• Number of pages: 192