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Synopsis
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.
It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.
Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
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About the Author
Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he traveled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.
"About this title" may belong to another edition of this title.
- PublisherLaurence King Publishing
- Publication date2016
- ISBN 10 1780676875
- ISBN 13 9781780676876
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages224
- Rating
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Visual Merchandising, Third Edition : Windows and in-Store Displays for Retail
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Visual Merchandising, Third edition: Windows and in-store displays for retail
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