Synopsis
Granger, Glenn
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About the Author
Glenn Granger is an expert in marketing analytics, modelling and forecasting. He founded a highly successful consultancy, Edge, which was acquired in 2002 by Accenture, and has tackled marketing effectiveness and payback projects in 30 countries. He has worked with top brands, consultancies and agencies, and is now one of the leading proponents of the 'rational marketing' revolution.
Review
`Chilling, provocative and inspiring - you can't ignore the logic' -- Professor Robert Shaw `Glenn Granger's brilliant book...is a key part of the answer. It could be a manifesto for revolution' -- Professor Malcolm McDonald
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Raindancing: Why Rational Beats Ritual
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Hardcover. Condition: Very Good. Raindancing: Why Rational Beats Ritual This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781780884851
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Raindancing: Why Rational Beats Ritual
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781780884851
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Raindancing: Why Rational Beats Ritual - How Rational Markets Can Make the Difference That's Worth Millions
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781780884851. Seller Inventory # 9206931
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Raindancing: Why Rational Beats Ritual
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Hardback. Condition: New. This groundbreaking book launches a passionate crusade for 'rational marketing' - based on facts and data, rather than guesswork, traditions and raindancing. Marketing without measurement is myth. "Until now," says Glenn Granger, "marketers have been flying blind. Even the big brands that can afford to pay consultants for data modelling and forecasting are only getting snapshots, retrospectively, once or twice a year. And media costs are high, so the numbers can be huge. Nowhere outside marketing are millions invested - or gambled - with so little analysis and scrutiny." How different would business be if powerful modelling tools that were as easy to use as spreadsheets or word processors could be there on every marketer's desktop? What if these tools could help with everyday decisions, like whether to take up a media owner's last-minute 3-for-2 offer, and whether a price cut would be a great move or commercial suicide? Bringing rational accountability to marketing is not about deskilling. It is about giving the marketer a new power to fine tune campaign spending, defend budgets and predict the impact of specific initiatives. Glenn Granger draws on his own high-level consulting and business experience to make the case for this urgently-needed marketing revolution. His upbeat, non-technical style makes Raindancing startling, vivid and vital reading for chief executives, finance directors, CMOs and everyone who works in marketing. Seller Inventory # 0038987
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RAINDANCING
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Hardcover. Condition: Brand New. 248 pages. 7.80x5.20x1.18 inches. In Stock. Seller Inventory # zk1780884850
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