Items related to Approaches to Quantitative Research: A Guide for Dissetation...
Synopsis
APPROACHES TO QUANTITATIVE RESEARCH is designed for both undergraduate and postgraduate business students who are planning to undertake a research project or dissertation. Due to a lack of formal research training and experience, students can find completing research projects a daunting task. This, coupled with a fear of statistics, can culminate in quite an overwhelming experience for many students. Therefore, APPROACHES TO QUANTITATIVE RESEARCH takes a practical approach to quantitative research techniques by providing step-by-step guides to their application and interpretation. By using easy-to-understand language, while at the same time not losing the statistical underpinnings, as well as downloadable datasets, this book demonstrates how to use the appropriate quantitative methods to answer different types of research questions, and how to analyse data by using SPSS.
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About the Author
Helen Chen, BA, MBA, PhD, lectures at the Dublin Institute of Technology (Ireland) in international marketing and marketing modules. Her research interests include consumer behaviour, international marketing and foreign market entry modes.
"About this title" may belong to another edition of this title.
- PublisherOak Tree Press
- Publication date2012
- ISBN 10 1781190593
- ISBN 13 9781781190593
- BindingPaperback
- LanguageEnglish
- Number of pages186
- EditorChen Helen Xiaohong
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