Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options. It covers a range of topics, including: Understanding organisational culture Performing SWOT and PEST analyses Researching new markets Corporate mission and values Setting objectives Performance measurement and balanced scorecard Strategic options The combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you master the crucial skills you need to further your career as a manager.
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The Chartered Management Institute (CMI) is the UK's only chartered professional body dedicated to promoting the highest standards of management and leadership excellence. Its Chartered Management qualification is the hallmark of any professional manager. The books in the Checklist Series are based on the experience and contributions of its most experienced members.
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