Ego is the Enemy
The instant Wall Street Journal, USA Today, and international bestseller
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RYAN HOLIDAY is a bestselling author and media strategist. He dropped out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, and later served as the director of marketing for American Apparel. His company, Brass Check, has advised clients like Google, TASER, and Complex, as well as many prominent bestselling authors. Holiday has written several other books, including The Obstacle Is the Way, which has been translated into twenty-eight languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world. He lives on a small ranch outside Austin, Texas. Visit www.RyanHoliday.net.
It’s wrecked the career of promising young geniuses.
It’s evaporated great fortunes and run companies into the ground.
It’s made adversity unbearable and turned struggle into shame.
It derails ambition, turns success into poison, and makes failure the most bitter taste of all.
Its name? Ego.
Ego is the enemy—of what you want to achieve, of what you have, and what you’re struggling to overcome.
It’s an internal opponent warned against by every great philosopher, in our most lasting stories and countless works of art, in every culture, in every age.
In the pages of this book, we fight to destroy it before it destroys us.
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