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A Marvellous Reputation: 10 Lessons From My Life As A PR Insider For Entrepreneurs Who Want To Be Talked About - Softcover
Synopsis
Lucy Matthews is widely regarded as the UK entrepreneur's PR expert. She has been a PR consultant for over 35 years, helping thousands of entrepreneurs and small business owners understand and use the power of PR in their work and personal lives. This book will take you on her journey to realising the true value of good third-party endorsement, offering 10 Public Relations tactics to use right now to make your business, and your life, super-successful. When you read this book, you will learn: * How to harness the power of third party endorsement to communicate your messages most powerfully to your target audience * Why every business should have a crisis management plan * The tried and tested formula for getting journalists to talk about you * How to be interesting, even when you think you are not * How to use PR skills to establish yourself in a new community or simply to make new friends A Marvellous Reputation is for entrepreneurs and business owners who hate blowing their own trumpet but who know they are the best at what they do, and want to really show others that they are the person (or business) to be with.
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About the Author
Lucy Matthews is a highly driven PR expert and performer with over 30 years' experience in the world of PR. She has helped thousands of entrepreneurs and small business owners to understand and use the power and value of implementing PR in their work and personal lives. She is widely regarded as the UK entrepreneur's PR expert This book is her answer to all the PR cynics and non-believers, taking you on her journey to realising to true power and value that good third party endorsement can bring to our lives, and giving you 10 Public Relations lessons/tactics you can use now to make your business, and your life, super successful. For help going forwards please visit her website: www.lucymatthews.co.uk
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