Challenges For the Trade in Central and Southeast Europe (International Business and Management, 29) - Hardcover

Sanda Renko

Hardcover

ISBN 10: 178190832X ISBN 13: 9781781908327

Publisher: Emerald Publishing Limited, 2013

Synopsis

This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers.

About this title

About the Author

Sanda Renko - University of Zagreb, Croatia
Blazenka Knezevic - University of Zagreb, Croatia

Review

In the post-communist environment of Southeast Europe, retail activities have both increased greatly and undergone major changes in the past ten years. The papers in this volume each report on a specific trade study and begin with the following summary sections: purpose, design/methodology/approach, findings, practical implications, and originality/value. The researchers take both qualitative and quantitative approaches. Like retailers elsewhere, businesses in this area are increasingly dealing with environmental issues, social responsibility, and responding to consumers' increased interest in a healthy lifestyle. Thus three chapters look at these subjects while others focus on mergers, retail agglomeration, and private label quality perceptions. Seven out of nine chapters focus on issues in Poland, Croatia, Serbia, and Bosnia and Herzegovina. Distributed in North America by Turpin Distribution. --Annotation ©2014 Ringgold, Inc., Portland, OR (ProtoView.com)

Edition details

• Publisher: Emerald Publishing Limited
• Publication date: 2013
• ISBN 10: 178190832X
• ISBN 13: 9781781908327
• Binding: Hardcover
• Language: English
• Number of pages: 300
• Editor: Sanda Renko, Blazenka Knezevic