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Synopsis
A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
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From the Author
This is the book I wish I had when I launched my business. Over the last 5 years I have learned many ways to promote your creative business for free, to rank well in search engines and reach your ideal customer base.
I have made this book easy to use with the content broken down into bite sized pieces of information supported by a very detailed index so you can go straight to the bit you need help with.
If you follow the activities in the book you'll end up with a written plan for your business to help guide you through the next few years.
From the Back Cover
This book is a clear, jargon-free guide to setting up and running your own creative business; helping you with every step from initial concept and start up to reviewing your progress once you are established. It is packed with information tailored to craftspeople to make it relevant to you.
Each chapter is supported by practical activities to help you apply the lessons to your business, along with insights and advice from dozens of successful business professionals.
Turn your love of art or craft into a successful business!
"About this title" may belong to another edition of this title.
- PublisherSearch Press
- Publication date2015
- ISBN 10 1782210520
- ISBN 13 9781782210528
- BindingPaperback
- Number of pages224
- Rating
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