Capturing the Innovation Opportunity Space: Creating Business Models with New Forms of Innovation - Hardcover

Flowers, Stephen; Meyer, Martin; Kuusisto, Jari

 
9781783475513: Capturing the Innovation Opportunity Space: Creating Business Models with New Forms of Innovation
Hardcover
ISBN 10: 178347551X ISBN 13: 9781783475513
Publisher: Edward Elgar Publishing, 2017

Synopsis

Innovation is changing and this exciting book explores how the shift to more collaborative ways of working with users, online communities and the crowd opens up novel business possibilities. The Innovation Opportunity Space approach enables managers, policymakers and academics to better understand emerging new business opportunities. Drawing on the findings of the latest international research, this book provides a systematic and clear understanding of the radical business models that new forms of innovation are making possible.

The authors offer a wide range of examples and case studies that explore how firms have benefited from these new forms of innovation. A novel approach to innovation planning and strategy is also introduced, and the book concludes with a four-stage process that shows how firms can work to capture their own Innovation Opportunity Space.

Defining the state of the art in the field, this will be an essential resource for managers, academics and researchers of business organisation and innovation.

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About the Author

Stephen Flowers, Kent Business School, University of Kent, UK, Martin Meyer and Jari Kuusisto, University of Vaasa, Finland

"About this title" may belong to another edition of this title.

Publisher
Edward Elgar Publishing
Publication date
2017
Language
English
ISBN 10 
178347551X
ISBN 13 
9781783475513
Binding
Hardcover
Number of pages
240