Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics series, 311) - Hardcover

 
9781783478873: Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics series, 311)
Hardcover
ISBN 10: 178347887X ISBN 13: 9781783478873
Publisher: Edward Elgar Publishing, 2016

Synopsis

The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure. Scholars of marketing and economics will find here both a back-drop and recent advances.

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About the Author

Edited by Simon P. Anderson, Commonwealth Professor of Economics, Department of Economics, University of Virginia, US

"About this title" may belong to another edition of this title.

Publisher
Edward Elgar Publishing
Publication date
2016
Language
English
ISBN 10 
178347887X
ISBN 13 
9781783478873
Binding
Hardcover
Number of pages
688
Editor
Anderson Simon P.