Competing for a Sustainable World: Building Capacity for Sustainable Innovation - Hardcover

Sharma, Sanjay

Hardcover

ISBN 10: 1783532246 ISBN 13: 9781783532247

Publisher: Routledge, 2014

Synopsis

Sustainable innovation requires more than a clear vision and commitment. It requires effective execution and implementation based on an ongoing systematic process of engaging stakeholders to generate the evolving information critical for guiding decision-making, developing and implementing business logic for sustainable innovation, overcoming decision-making biases by managers, creating an opportunity framework to spark creativity, and developing effective organizational capabilities to build a sustainable innovation DNA within the organization. Such a capacity provides an organization with the ability to anticipate and overcome internal and external barriers and achieve competitive advantage through sustainable innovation of products, services, and business models.

Based on original research, current state-of-the-knowledge, and relevant examples, this book comprehensively outlines and describes the process that managers can undertake to effectively and successfully implement a sustainability strategy that will help them attract and retain managerial talent; increase operating legitimacy and reduce compliance costs; boost stakeholder support; reduce costs through increased efficiency, quality, reliability, safety, and responsiveness of existing operations; foster radical innovations in processes, products, services, and new markets; and promote competitive imagination of future products, services, and business models.

About this title

About the Author

SANJAY SHARMA is Dean and Professor of the School of Business Administration at the University of Vermont. He has a background in the private sector and has published books and articles on corporate sustainability.

Review

"[This book] summarizes a lifetime of experience and perspective by the author that others in this emerging field will find very useful and important."

Edition details

• Publisher: Routledge
• Publication date: 2014
• ISBN 10: 1783532246
• ISBN 13: 9781783532247
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 232