Building Business Websites with Squarespace 7: Master the Tools and Techniques of Using Squarespace to Create Professional Websites - Softcover

Coffey, Miko

Softcover

ISBN 10: 1783559969 ISBN 13: 9781783559961

Publisher: Packt Pub Ltd, 2015

Synopsis

Master the tools and techniques of using Squarespace to create professional websites

About This Book

• Use all of the Squarespace functions to design, build, launch, and analyze your website
• Employ this step-by-step, approach to discover the best process for building websites with Squarespace, including tips and advice specifically for businesses
• Discover how to tailor Squarespace templates and functions to your business needs, whether it's an information site, online portfolio, or e-commerce store

Who This Book Is For

This book is ideal for anyone who wants to learn how to use the latest version of Squarespace to create a website from scratch and take it through to go-live. You don't need any prior experience with Squarespace, HTML or CSS, or building websites in general as everything is done using Squarespace's simple, browser-based interface.

What You Will Learn

• Create your website framework, fill it with content, and arrange your pages using Squarespace's drag and drop layout tools
• Customize your site's look and feel to match your brand, and create stunning visual impact, even on mobile and tablet devices
• Configure the core functions your business needs such as sharing to social media, showcasing your work, or selling goods and services online
• Discover time-saving tricks and how to avoid common pitfalls from an experienced professional with years of Squarespace experience
• Gain valuable insights about search engine optimization and other e-marketing advice beyond just how to build a website
• Understand how to monitor, measure, and manage your website post-launch
• Develop an essential Website Toolkit that will act as reference material for your entire project, ensuring you stay on target to meet your objectives

In Detail

This practical guide walks you through the various steps involved in building a website for your business with Squarespace. You will learn how to use all of the tools provided by Squarespace to control the layout, appearance, structure, and functions of your website, starting from the inception stage, all the way to monitoring your site after it has been launched.

This is much more than just a how-to book for the Squarespace system: it's filled with helpful advice that will help you improve your website's visibility in search engines and tailor your site for your customers. Moreover, it provides dozens of other business-oriented tips to help your website stand out from the crowd. If you have used Squarespace 5 or other website builders/CMSes, this book will help you understand the key differences and teach you how to do things based on the new features of Squarespace 7.

About this title

About the Author

Miko Coffey

Miko Coffey has been building websites since 1995. Having first been introduced to the Internet through cyber-art projects such as SITO's HyGrid (www.sito.org/synergy/hygrid), she soon developed a zeal for creating things on that new-fangled thing called the World Wide Web. After graduating from the University of Texas at Austin, Miko moved to London, where she continued designing and building websites as part of her career in marketing. During these early years, she spent a lot of time trying to convince her employers that this whole "web" thing was really going to take off and that they should definitely let her create websites for them. Over time, she started to specialize in online marketing, moving beyond design and into more tactical and strategic work in areas such as email marketing, search engine optimization, content strategy, and user experience. As she worked her way up to senior management positions by day, by night, she continued to keep a hand in web design, building websites and blogs for personal projects or for friends and family. By 2007, having spent 2 years as the head of Digital Media for NESTA, the UK's largest innovation organization, Miko decided it was time to use her skills and experience to work for a broader client base by doing freelance work. She also wanted to get back to her design roots. Through her previous experience of managing web teams, she'd been exposed to quite a few content management systems over the years, most of which were too complex and expensive for her smaller business clients. Having been frustrated by the cost and learning curve associated with these larger systems and the lack of finesse offered by smaller ones, she started looking for something that would be easy enough for her least-technical clients to use, flexible enough for her to apply her custom designs, and powerful but affordable. It was at this point that she discovered Squarespace, and she hasn't looked back since. Miko has spent the last 7 years using Squarespace to create websites for her clients at Using My Head (www.usingmyhead.com), where her focus is on "helping people do things better online." She strives to keep her digital marketing skills as sharp as her design skills, because the combination of the two is what allows her to add the most value to client projects. She has worked with a range of sizes and types of organizations, from The Royal Society for the Arts to Channel 4 to small start-ups and nonprofits. Her passion is to enable people to communicate better online by demystifying the often confusing online landscape and giving people the skills and tools they need to make their work easier, their bumps smoother, and their lives better. Half Japanese and half American, Miko currently lives in Brixton, South London, with her super-creative husband / DJ / VJ / generally awesome man, Mark, and their two cats, Kuma and Toshi.

Edition details

• Publisher: Packt Pub Ltd
• Publication date: 2015
• ISBN 10: 1783559969
• ISBN 13: 9781783559961
• Binding: Paperback
• Language: English
• Number of pages: 363