Package, Position, Profit: How to Build a Legal Practice the 21st Century Wants to Buy - Softcover

McPherson, Douglas

Softcover

ISBN 10: 1783582820 ISBN 13: 9781783582822

Publisher: Globe Law and Business, 2017

Synopsis

This book has been written to show you how to package and position your firm in a way that will allow you to profit from your efforts. We'll cut through some of the marketing-speak that all-too-often either prevents or puts lawyers off getting to the heart of building a viable, relevant marketing strategy. We'll also look at some practical examples of how best to design the right strategy for your firm and, most importantly, how you can implement those ideas easily so that they start delivering commercial success.

About this title

About the Author

Douglas McPherson has worked with professional services firms for over 20 years, first as head of sales and marketing for Intellectual Property Publishing, then as the commercial director of Lloyds of London's Marine Intelligence Unit. Doug is now a director of Size 101/2 Boots, a business development agency that works solely with professional services firms. Size 101/2 Boots works with law firms, patent and trade mark attorneys, chambers, and accountancy practices all over the UK. They deliver professional services in sales and marketing skills, strategic marketing advice, and tactical support, including training and personal coaching for professionals at all levels.

Edition details

• Publisher: Globe Law and Business
• Publication date: 2017
• Language: English
• ISBN 10: 1783582820
• ISBN 13: 9781783582822
• Binding: Paperback
• Number of pages: 150