Multidisciplinary Insights from New AIB Fellows (Research in Global Strategic Management)

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9781784410391: Multidisciplinary Insights from New AIB Fellows (Research in Global Strategic Management)
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Each year, the Fellows of the Academy of International Business (AIB) spot and elect new talents to join them and expand research in international business. Only 21 Fellows were elected between 2008 and 2012. Ten of them have contributed chapters to this volume, the first of two that will feature unique insights from the AIB's best and brightest. Each chapter addresses the important questions facing researchers today and answers them in three distinct cultural, theoretical, and managerial contexts.

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About the Author:

Jean J. Boddewyn - Baruch College, City University of New York

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This book presents work by international contributors in business management, international business, entrepreneurship, and global business strategy, who are Fellows of the Academy of International Business. Addressing both theory and management in practice, they offer special emphasis on similarities and differences between Eastern and Western cultural, organizational, and business perspectives. Some specific topics include business models and the multinational firm, brands in international trade theory, the impact of MNEs on host economies, entrepreneurship in emerging markets, and Swedish multinationals. The book is distributed in North America by Turpin Distribution. --2014 Ringgold Inc. Portland, OR (protoview.com)

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