Bounded Rational Choice Behaviour: Applications in Transport (0) - Hardcover

Hardcover

ISBN 10: 1784410721 ISBN 13: 9781784410728

Publisher: Emerald Publishing, 2015

Synopsis

This book brings together frontier research in transportation and travel behaviour on the formulation and estimation of models of bounded rationality to analyse and predict various facets underlying daily activity-travel behaviour. Key behavioural principles and mechanisms relate to simplifying decision complexity by ignoring particular attributes, developing context and task-dependent mental representations, deriving decision heuristics, adding emotional aspects to cognitive assessments of choice options, regret-minimization, semi-compensatory decision rules based on mental effort and risk perception, learning and adaptation, satisfying decision rules and prospect theoretic approaches. The book is important reading for transportation researchers and professionals who are interested in the latest developments in transport demand forecasting. It offers historical reviews of the development of models of bounded rationality in this field of research, and a variety of new concepts and modelling approaches that should be inspirational to both new and experienced researchers in this field of research and application.

About this title

About the Author

Soora Rasouli - Eindhoven University of Technology
Harry Timmermans - Eindhoven University of Technology

Edition details

• Publisher: Emerald Publishing
• Publication date: 2015
• Language: English
• ISBN 10: 1784410721
• ISBN 13: 9781784410728
• Binding: Hardcover
• Edition number: 1
• Number of pages: 268
• Editor: Rasouli Soora, Timmermans Harry