The 'cognitive foundations' of strategy have received increased attention in recent years. The last decade has witnessed a dramatic rise in empirical studies that seek to document the role of cognition in strategic outcomes, and in theoretical work that seeks to systematize this relationship. Drawing on psychological foundations in general, and on cognitive representation, framing, and categories in particular, this research has made significant progress, yet remains in a pre-paradigmatic phase where polysemy and terminological variety are still the norm.
This volume has two goals. First, it intends to attract a representative sample of the most significant empirical and theoretical developments in the field of cognition and strategy. Second, it intends to take stock of these developments by proposing a preliminary synthesis of the disparate advances in this field.
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Giovanni Gavetti - Dartmouth College, UK
William Ocasio - Northwestern University, USA
Business scholars from North America, Europe, Australia, and Asia contribute 18 articles on cognitive approaches to strategy. They discuss processes that lead to formation and the dynamics of individuals' understanding of their environment, including the role of CEOs in crisis, what configuration of teams is more likely to lead to breakthroughs, the cognitive processes underlying the conceptualization of products, cognitive design research and its role in the strategy process, managerial judgment, and organizational memory of past competitive interactions and its influence on competitive behavior, and managerial biases and heuristics that can affect the initiation of strategic action or the formulation of strategy, including the role of expertise in designing organizations, cognitive mechanisms underlying how firms assess performance, and managerial overoptimism. Subsequent sections cover attention dynamics, including theory of mind, entrepreneurial decision making and its effect on performance, stretch goals, attention to price adjustments, and topic models, and methods of quantifying managerial cognition and cognitive representation of social networks. --Distributed in North America by Turpin Distribution. Annotation ©2015 Ringgold Inc. Portland, OR (protoview.com)
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