Synopsis
News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Why are some news organisations more innovative than others? Drawing on extensive first-hand research this book explains how different international media organisations approach digital news and pinpoints the common organisational factors that help build their success.
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About the Author
Lucy Kung is a Research Fellow at the Reuters Institute for the Study of Journalism, University of Oxford. She splits her time between researching strategy, innovation and leadership in the media and working in the industry. She is Professor of Media Economics and Management at the Universities of Jonkoping, Sweden, and Oslo, and sits on the supervisory board of SRG, the Swiss public service broadcaster. She holds a PhD from the University of St Gallen, Switzerland and is the author of Strategy in the Media - From Theory to Practice and Inside the BBC and CNN - Managing Media Organisations.
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