Reasserting America in the 1970s: U.S. public diplomacy and the rebuilding of America’s image abroad (Key Studies in Diplomacy) - Softcover

Softcover

ISBN 10: 178499331X ISBN 13: 9781784993313

Publisher: Manchester University Press, 2016

Synopsis

Reasserting America in the 1970s brings together two areas of burgeoning scholarly interest. On the one hand, scholars are investigating the many ways in which the 1970s constituted a profound era of transition in the international order. The American defeat in Vietnam, the breakdown of the Bretton Woods exchange system and a string of domestic setbacks including Watergate, Three-Mile Island and reversals during the Carter years all contributed to a grand reappraisal of the power and prestige of the United States in the world. In addition, the rise of new global competitors such as Germany and Japan, the pursuit of détente with the Soviet Union and the emergence of new private sources of global power contributed to uncertainty.

About this title

About the Authors

Hallvard Notaker is Adjunct Associate Professor at the University of Oslo, Norway

Giles Scott-Smith holds the Ernst van der Beugel Chair in the Diplomatic History of Transatlantic Relations since WWII at Leiden University, the Netherlands

David J. Snyder is Senior Instructor of History and Faculty Principal of the Carolina International House at the University of South Carolina, USA

From the Back Cover

Reasserting America in the 1970s brings together two areas of burgeoning scholarly interest. On the one hand, scholars are investigating the many ways in which the 1970s constituted a profound era of transition in the international order. The American defeat in Vietnam, the breakdown of the Bretton Woods exchange system, and a string of domestic setbacks including Watergate, Three-Mile Island, and reversals during the Carter years all contributed to a grand reappraisal of the power and prestige of the United States in the world. In addition, the rise of new global competitors such as Germany and Japan, the pursuit of détente with the Soviet Union, and the emergence of new private sources of global power also contributed to uncertainty.

At the same time, within diplomatic history proper, the study of 'public diplomacy' has generated searching reappraisals of many of the field’s certitudes. This scholarship has now begun to move into a new conceptual maturity with a developing theoretical base underwriting its institutional narratives, borrowing to a great degree from the literature on 'Americanization' and the role of American culture abroad in various national and regional settings.

Reasserting America in the 1970s brings together these two areas of topical scholarly interest, to study how American public diplomats at home and abroad struggled to maintain American cultural preeminence in a world of shifting challenges to American power.

From the Inside Flap

Reasserting America in the 1970s brings together two areas of burgeoning scholarly interest. On the one hand, scholars are investigating the many ways in which the 1970s constituted a profound era of transition in the international order. The American defeat in Vietnam, the breakdown of the Bretton Woods exchange system, and a string of domestic setbacks including Watergate, Three-Mile Island, and reversals during the Carter years all contributed to a grand reappraisal of the power and prestige of the United States in the world. In addition, the rise of new global competitors such as Germany and Japan, the pursuit of détente with the Soviet Union, and the emergence of new private sources of global power also contributed to uncertainty.At the same time, within diplomatic history proper, the study of 'public diplomacy' has generated searching reappraisals of many of the field s certitudes. This scholarship has now begun to move into a new conceptual maturity with a developing theoretical base underwriting its institutional narratives, borrowing to a great degree from the literature on 'Americanization' and the role of American culture abroad in various national and regional settings.Reasserting America in the 1970s brings together these two areas of topical scholarly interest, to study how American public diplomats at home and abroad struggled to maintain American cultural preeminence in a world of shifting challenges to American power.

Edition details

• Publisher: Manchester University Press
• Publication date: 2016
• Language: English
• ISBN 10: 178499331X
• ISBN 13: 9781784993313
• Binding: Paperback
• Number of pages: 296
• Editor: Notaker Hallvard, Scott-Smith Giles, Snyder David J.