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Synopsis
In this provocative masterpiece of creative thinking, Edward de Bono argues for a game-changing new way to think. For thousands of years we have followed the thinking system designed by the Greek philosophers Socrates, Plato and Aristotle, based on analysis and argument. But if we are to flourish in today’s rapidly changing world we need to free our minds of these "boxes" and embrace a more flexible and nimble model. With Parallel Thinking, de Bono unveils unique methods of brainstorming and explains preconceived ideas of what creativity involves and is. This book is not about philosophy; it is about the practical (and parallel) thinking required to get things done in an ever-changing world.
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About the Author
Edward de Bono is the author of more than 60 books, including Lateral Thinking and Six Thinking Hats. He originated the concept of "lateral thinking." His business methods are currently taught by more than 900 trainers in 28 countries around the world and are used by such leading corporations as IBM, Motorola, and Prudential.
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- PublisherVermilion
- Publication date2017
- ISBN 10 1785040855
- ISBN 13 9781785040856
- BindingPaperback
- Number of pages288
- Rating
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