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Synopsis
The perfect gift book for Guinness lovers, served here.
How did a beer from Dublin become a globally renowned symbol of Ireland?
With just £100 in his pocket, Arthur Guinness left behind his family's small breweryin County Kildare to seek his fortunes in Dublin. Acquiring the ill-equipped St James' Gate brewery in 1759, he began to produce a porter beer that was to become world famous.
Rory Guinness, scion of the famous brewing family, has written the insider's guide to the world of Guinness. He surveys the family history, the unique brewing process, the brewery's architecture and the legendary advertising, revealing how Guinness and its people became interwoven into the fabric of Dublin life and created a brewing legacy that continues to evolve.
Today this beer is more popular than ever, with Guinness now the official beer of the English Premier League, and Guinness Zero reaching new markets.
This is an expanded and redesigned edition of Rory Guinness’s classic short introduction, illustrated with rare archival images, new photography of the Guinness Storehouse in Dublin and a selection of Guinness’s witty advertisements. Published in association with the Guinness Storehouse, it is presented for the first time in hardback.
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About the Author
Rory Guinness is a brewer by birth and an authority on the history of the Guinness family and brewing. His father was the last family chairman of Guinness. He is also chairman of The Iveagh Trust, Dublin's oldest active social housing provider.
"About this title" may belong to another edition of this title.
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World of Guinness
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Hardcover. Condition: new. Hardcover. The perfect gift book for Guinness lovers, served here. How did a beer from Dublin become a globally renowned symbol of Ireland?With just GBP100 in his pocket, Arthur Guinness left behind his family's small brewery in County Kildare to seek his fortunes in Dublin. Acquiring the ill-equipped St James' Gate brewery in 1759, he began to produce a porter beer that was to become world famous.Rory Guinness, scion of the famous brewing family, has written the insider's guide to the world of Guinness. He surveys the family history, the unique brewing process, the brewery's distinctive industrial architecture and the beer's legendary advertising, revealing how Guinness and its people became interwoven into the fabric of Dublin life and created a brewing legacy that continues to evolve.This is also the story of a remarkable resurgence, because Guinness is now the bestselling beer in the UK, while Guinness Zero is reaching new markets. It is the official beer of the English Premier League, and a long-term partner of rugby's men's and women's Six Nations Championship.World of Guinness is an expanded and redesigned edition of Rory Guinness's classic short introduction, illustrated with archival images, new photography of the Guinness Storehouse in Dublin and a selection of Guinness's witty advertisements. It is published in hardback for the first time and makes a perfect gift. World of Guinness is an insider's guide to what is now the bestselling beer in the UK, written by a scion of the famous brewing family the perfect gift book for Guinness lovers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781785516009
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World of Guinness
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Hardback. Condition: New. The perfect gift book for Guinness lovers, served here.How did a beer from Dublin become a globally renowned symbol of Ireland?In 1759, Arthur Guinness left behind his family's small brewery in County Kildare to seek his fortunes in Dublin. After acquiring the ill-equipped St James' Gate brewery, he soon began to produce the Guinness stout that has become world famous.Rory Guinness, a direct descendant of the brewery's founder, has written the insider's guide to the world of Guinness. He surveys the family history, the unique brewing process, the brewery's distinctive industrial architecture and the beer's legendary advertising, revealing how Guinness and its people became interwoven into the fabric of Dublin life and created a brewing legacy that stretches around the world.This is also the story of a remarkable resurgence, because Guinness is now the bestselling beer in the UK, while Guinness Zero is reaching new markets. It is the official beer of the English Premier League, and a long-term partner of rugby's men's and women's Six Nations Championship.World of Guinness is a revised, expanded and redesigned edition of Rory Guinness's classic short introduction, illustrated with archival images, new photography of the Guinness Storehouse in Dublin and a selection of Guinness's witty advertisements. It is published in hardback for the first time and makes a perfect gift. Seller Inventory # LU-9781785516009
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World of Guinness
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World of Guinness
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ISBN 13: 9781785516009
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Hardback. Condition: New. The perfect gift book for Guinness lovers, served here.How did a beer from Dublin become a globally renowned symbol of Ireland?In 1759, Arthur Guinness left behind his family's small brewery in County Kildare to seek his fortunes in Dublin. After acquiring the ill-equipped St James' Gate brewery, he soon began to produce the Guinness stout that has become world famous.Rory Guinness, a direct descendant of the brewery's founder, has written the insider's guide to the world of Guinness. He surveys the family history, the unique brewing process, the brewery's distinctive industrial architecture and the beer's legendary advertising, revealing how Guinness and its people became interwoven into the fabric of Dublin life and created a brewing legacy that stretches around the world.This is also the story of a remarkable resurgence, because Guinness is now the bestselling beer in the UK, while Guinness Zero is reaching new markets. It is the official beer of the English Premier League, and a long-term partner of rugby's men's and women's Six Nations Championship.World of Guinness is a revised, expanded and redesigned edition of Rory Guinness's classic short introduction, illustrated with archival images, new photography of the Guinness Storehouse in Dublin and a selection of Guinness's witty advertisements. It is published in hardback for the first time and makes a perfect gift. Seller Inventory # LU-9781785516009