Items related to The Creative Nudge: Simple Steps to Help You Think...

The Creative Nudge: Simple Steps to Help You Think Differently - Softcover

Mahoney, Mick; Chesters, Kevin

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9781786279002: The Creative Nudge: Simple Steps to Help You Think Differently
Softcover
ISBN 10: 1786279002 ISBN 13: 9781786279002
Publisher: Laurence King Publishing, 2021

Synopsis

Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use "nudge theory" to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life.

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About the Author

Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.

Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.

"About this title" may belong to another edition of this title.

Publisher
Laurence King Publishing
Publication date
2021
Language
English
ISBN 10 
1786279002
ISBN 13 
9781786279002
Binding
Paperback
Number of pages
128
Rating
  • 3.90 out of 5 stars
    20 ratings by Goodreads