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Synopsis
Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use "nudge theory" to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life.
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About the Author
Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.
Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.
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The Creative Nudge: Simple Steps to Help You Think Differently
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Laurence King Publishing, 2021
ISBN 10: 1786279002
ISBN 13: 9781786279002
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The Creative Nudge: Simple Steps to Help You Think Differently
Published by
Laurence King Publishing, 2021
ISBN 10: 1786279002
ISBN 13: 9781786279002
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The Creative Nudge: Simple Steps to Help You Think Differently
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The Creative Nudge: Simple Steps to Help You Think Differently
Published by
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The Creative Nudge: Simple Steps to Help You Think Differently
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The Creative Nudge: Simple Steps to Help You Think Differently
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The Creative Nudge: Simple Steps to Help You Think Differently
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ISBN 10: 1786279002
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The Creative Nudge
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